LEGENDAIRY CAPITAL OF WESTERN VICTORIA
Dairy farming and support services, tourism and retirement are the town’s most important industries.
Picturesque Peterborough is a small coastal town located on the Great Ocean Road approximately 3 hours west of Melbourne on the Shipwreck Coast. The dairy industry is an important part of the fabric of the Peterborough community on a number of levels and it has been this way for generations. Founded in the mid 1800’s the township has become a key service centre to the surrounding dairy heartland region of South West Victoria.
This is where the local farmers collect their mail from the post office, opened in 1890, and buy fuel and general provisions from the local store and bottle shop. Peterborough is a major holiday destination for dairy farmers in the region due to its beaches, fishing and artistic influence while being within easy reach of its surrounding dairy farms enabling local farmers to easily maintain operations.
The township is also a popular retirement location for many dairy farmers and people connected with the dairy industry. Around 40% of the local workforce employed in the technical and labouring sector are associated with providing a range of support services to the surrounding dairy industry and about 6% of the Peterborough workforce is directly involved in the dairy sector.