News & Media

News & Media

Documentary celebrates Australia’s LEGENDAIRY Capital communities  

To celebrate the success of the LEGENDAIRY Capital program, Dairy Australia has launched a documentary showcasing the dairy farmers and regional communities around the country that participated in last year’s inaugural program.   

The documentary shines a light on the people who have helped – and continue to help – shape Australia’s vibrant dairy regions.   

From dairy farmers and their family members, to community leaders and people working in the dairy industry, the documentary highlights how Australia’s farming communities are nothing short of LEGENDAIRY.   

Dairy Australia Program Manager, Suzi O’Dell, said the documentary identifies and celebrates the valuable contribution dairy farmers make to their local communities.  
“As part of the program last year, we visited each of the eight finalist communities and met hundreds of people who shared their inspiring stories of community support and of the contribution dairy farmers make to the social fabric of their towns,” Suzi said.   

“The LEGENDAIRY Capital program will launch again in February 2017 and I encourage people to start thinking about what makes their community LEGENDAIRY, and what initiative they can nominate that will benefit the entire community.”  

You can watch the Legendairy Capital Documentary here

Launched in 2015, the LEGENDAIRY Capital Program recognises and celebrates regional communities throughout Australia’s eight dairy regions: Murray Dairy, Gippsland, Western Victoria, New South Wales, Subtropical, South Australia, Tasmania and Western Australia.   

LEGENDAIRY Capital Documentary Trailer

We’ll soon be launching our Legendairy Capital documentary, taking you on a journey right into the heart of our 2015 Capital Communities and the program itself.
Watch a sneak peek here!

LEGENDAIRY Capital Update

Dairy Australia Program Manager Suzi O’Dell explains the thought behind the Legendairy Capital program and how it continues to inspire regional communities around the country

Australia’s LEGENDAIRY Capital finalists announced

LEGENDAIRY fever has gripped towns across Australia following the announcement of the eight LEGENDAIRY Capital finalists.

For full media release, click here.

Is your town the LEGENDAIRY Capital of Australia?

Milk is the life blood of many towns all over Australia, providing jobs and income vital to regional communities. In return, many of these tight-knit communities - resilient and passionate about farming - are at the heart of Australian dairy’s success.

That’s why Dairy Australia’s LEGENDAIRY initiative wants to celebrate and showcase Australia’s most passionate regional communities, through the inaugural search for Australia’s LEGENDAIRY Capital.

Dairy Australia, in association with the Foundation for Rural and Regional Renewal (FRRR), is calling on people in Australia’s eight dairying regions to nominate their town as Australia's LEGENDAIRY Capital by sharing their town's special qualities.

Dairy Australia Program Manager, Suzi O’Dell, said the LEGENDAIRY Capital initiative hopes to bring stories of the nation’s most vibrant and robust regional towns to a wider audience, showcasing the importance of the dairy sector and the inter-dependent relationships required to sustain strong, prosperous communities.

“We know there are plenty of proud, innovative dairy communities out there, where dairy farmers work with their neighbours and local businesses to help towns thrive, not just economically, but socially too,” she said.

“People don’t hear enough about the community spirit that is such an integral part of Australia’s dairy sector. This is why we want to discover and celebrate the towns that have endured and thrived throughout the years.”

One successful LEGENDAIRY town from each of Australia’s eight dairy farming regions in NSW, SA, Tasmania, Gippsland, the Murray region, Subtropical, south west Victoria and WA will receive a $2,500 grant to invest in a community project.

One of those eight towns will then go on to secure the coveted title of Australia’s LEGENDAIRY Capital 2015, as well as a further $7,500 for their community project.

Nominations will be assessed by independent members of various dairy farmer representative groups and industry bodies in each state, with the grants administered by FRRR on behalf of Dairy Australia.

FRRR chief executive Alexandra Gartmann said the initiative was a great way to recognise the hard work of many regional communities in seeing their towns through tough times and fostering strong bonds among residents.

“Often people talk of the economic benefits farming brings to country towns, but here the focus is really on how dairy farmers contribute to the social fabric of where they live, and celebrate their value as people, in addition to being highly skilled primary producers,” she said.

“The dairy sector is an inspiring example of farmers contributing meaningfully to their towns, and in many cases providing valuable local leadership.”

Nominations are open until 5pm, Friday 12 June 2015.

For more information on Australia’s LEGENDAIRY Capital 2015, including details on how to nominate a town, visit www.legendairy.com.au/capital

For images and interview opportunities, please contact:

Tristan Price

(03) 9289 9517
tprice@porternovelli.com.au

or
Suzi O’Dell
(03) 9694 3718
SO'Dell@dairyaustralia.com.au 

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