IN THE MEDIA

Finalists announced for Australia’s LEGENDAIRY Capital 2017

Remarkable communities recognised across Australia 

Eight regional communities from all around Australia have today been named as the LEGENDAIRY Capital of their dairy region. 

Each is now one step closer to claiming the national title of Australia’s LEGENDAIRY Capital 2017. 

The LEGENDAIRY Regional Capitals for 2017 are: 

1. Poowong (Gippsland) 
2. Cohuna (Murray Region)
3. Hannam Vale (New South Wales)
4. Mount Schank (South Australia) 
5. Beaudesert (Subtropical Region)
6. Ringarooma (Tasmania)
7. Cowaramup (Western Australia) 
8. Simpson (Western Victoria)


Dairy Australia’s Managing Director Ian Halliday said: “In what has been a challenging time for the sector, it is even more important that we recognise Australia’s hard working, vibrant dairy communities.

“We are incredibly proud of all our nominated communities and would like to thank all entrants for sharing their personal stories of what makes their towns LEGENDAIRY.”   

Dairy Australia’s award-winning LEGENDAIRY Capital program is a nationwide celebration of Australia’s regional communities, designed to instil pride and recognition, and put regional and rural towns ‘on the map’.

An independent panel of representatives from Australia’s State Dairy Farmer Organisations were appointed to assess each nomination and grade finalists against a set criteria. 

Each of the eight finalists will now receive $2,500 for a project that will benefit the local community. In September, one of the eight Capital finalists will be announced as Australia’s LEGENDAIRY Capital for 2017.

In addition, the online virtual Facebook community ‘Show Some #dairylove’ was awarded a High Commendation by the judging panel for its efforts in supporting dairy farmers and regional communities across Australia. 

'LEGENDAIRY' campaign raises the profile of dairy farmers

‘LEGENDAIRY’ campaign raises the profile of dairy farmers

Storytelling was at the heart of a community relations effort that generated media coverage and local awareness.

Raising the profile of Australia’s dairy farmers within their communities and throughout the country was the goal of the LEGENDAIRY Capital program. A cleverly named and brilliantly executed campaign from Dairy Australia and Porter Novelli Melbourne succeeded on all levels, and has won first place in the “Community Relations Campaign” category of the 2016 PR Daily Awards.
 
The campaign’s multiple objectives included reconnecting dairy farmers with their regional communities, instilling pride in those communities and encouraging dairy farmers to tell their inspirational stories.
 
The campaign’s strategy was driven in three phases. First, residents of regional communities in Australia’s dairy regions nominated their towns by sharing stories of what made them LEGENDAIRY. This effort produced 104 nominations from 39 communities (not bad, considering Australia has just eight dairy regions).
 
In the second phase, one community from each dairy region was named a finalist, this drove editorial coverage across the country and was accompanied by a “Meet the Finalist” video series.
 
In the final phase, one community - Stanhope in Victoria’s Murray dairy region - was named the LEGENDAIRY Capital of Australia. The celebration included a community event within the town and drove significant mainstream and social media coverage. To highlight the success of the LEGENDAIRY Capital program, a documentary was produced showcasing dairy farmers and regional communities that participated in the program.
 
The well-documented results of the campaign are far too numerous to list here, but its impact was truly impressive.
 
Congrats to Australia’s LEGENDAIRY Capital and its creators - Suzi O’Dell, Natasha Busbridge, Patrick McClelland and Alex Berriman.

Source: https://www.prdaily.com/awards/specialedition/733.aspx

STOP PRESS!!! LEGENDAIRY CAPITAL NOMINATION DEADLINE EXTENDED TO FRIDAY 28 APRIL!

STOP PRESS!!! 
LEGENDAIRY CAPITAL NOMINATION DEADLINE EXTENDED TO FRIDAY 28 APRIL!

Communities across Australia’s eight dairy regions now have extra time to nominate their towns to become Australia’s LEGENDAIRY Capital 2017, with the nomination closing date extended through to 5pm on Friday 28 April 2017. 
 
The program - run by Dairy Australia - calls on people to nominate their town as the next LEGENDAIRY Capital by sharing stories of how dairy contributes to their community. 
 
Dairy Australia program manager, Suzi O’Dell, encouraged communities to use this extra time to come together and get their nominations in.

“We’ve decided to extend the nomination period to give communities a little more time to apply and show how their town pulls together to overcome challenges, embrace opportunities and maintain strong, vibrant dairy communities,” Ms O’Dell said.

“You don’t have to be a dairy farmer to apply. Nominations can be received from council members, residents on behalf of community organisations, community leaders, schools and clubs.” 

Communities throughout Australia’s eight dairy regions in Gippsland, south west Victoria, the Murray region, Tasmania, New South Wales, South Australia, Western Australia and the Subtropical region, are invited to nominate a community initiative.

One finalist from each of the eight regions will be named the LEGENDAIRY Capital of their region and receive a grant of $2,500 to invest in the nominated community project. Those eight LEGENDAIRY Capitals will then go into the running to be awarded the overall Australia's LEGENDAIRY Capital for 2017 and receive an additional grant of $7,500. 

“All the 2015 LEGENDAIRY Capitals made great contributions to their communities with their grants and this is exactly what we want to see again in 2017 – projects that benefit the entire community.” 
 
Nominations will remain open until 5pm on Friday 28 April 2017. 

For more information on Australia’s LEGENDAIRY Capital program visit: http://www.legendairy.com.au/capital

To nominate or to download a nomination form, visit: http://www.legendairy.com.au/nominate


Is your town Australia's next LEGENDAIRY Capital?

Is your town Australia’s next LEGENDAIRY Capital? 

The search is on for Australia’s LEGENDAIRY Capital 2017 through a program that’s successfully putting rural towns on the map and shining a spotlight on dairy farmers and their regional communities.  

Dairy Australia is calling on people across Australia’s eight dairy regions to nominate their town as the next LEGENDAIRY Capital by sharing their stories and highlighting the ways their town embodies the LEGENDAIRY spirit. 

Launched in 2015, Dairy Australia’s LEGENDAIRY Capital program celebrates regional communities around the country by highlighting how dairy farmers contribute to their town, their industry and the Australian economy.

Dairy Australia program manager, Suzi O’Dell, said the program recognises the strength and resilience of hard-working communities and the vital role dairy farmers play in the social fabric of their towns. 

“Dairy farmers - and people working across the dairy supply chain – are at the heart of hundreds of Australian regional communities,” Ms O’Dell said. 

“In 2015, Stanhope, in Victoria’s Goulburn Valley, was named the inaugural Australia’s LEGENDAIRY Capital. Now we’re back on the road looking for the next round of ‘Capitals’ that share the LEGENDAIRY spirit.” 

Locals from each of Australia’s eight dairy regions in Gippsland, South West Victoria, the Murray region, Tasmania, New South Wales, South Australia, Western Australia and the Subtropical region are encouraged to nominate their town for the prestigious title by sharing stories about what makes their town LEGENDAIRY.

One finalist from each of the eight regions will receive $2,500 to invest in a community project and one of those towns will then go on to secure the coveted title of Australia's LEGENDAIRY Capital 2017, receiving an additional grant of $7,500. 

The Foundation for Rural and Regional Renewal (FRRR) is a not-for-profit organisation working towards enabling communities to build their social capital and economic resilience, is supporting Dairy Australia on this program. 

Natalie Egleton, Chief Executive of FRRR said: “Every day, farmers juggle the demands of their operations with the needs of the local community. The LEGENDAIRY Capital program celebrates this commitment by pulling together as one, and finding ways to build robust communities that will endure and prosper.

“FRRR is pleased to be able to support Dairy Australia in this important initiative,” said Ms Egleton.

Nominations are open until 5pm on April 10, 2017.

Documentary celebrates Australia’s LEGENDAIRY Capital communities

Documentary celebrates Australia’s LEGENDAIRY Capital communities

To celebrate the success of the LEGENDAIRY Capital program, Dairy Australia has launched a documentary showcasing the dairy farmers and regional communities around the country that participated in last year’s inaugural program.   

The documentary shines a light on the people who have helped – and continue to help – shape Australia’s vibrant dairy regions.   

From dairy farmers and their family members, to community leaders and people working in the dairy industry, the documentary highlights how Australia’s farming communities are nothing short of LEGENDAIRY.   

Dairy Australia Program Manager, Suzi O’Dell, said the documentary identifies and celebrates the valuable contribution dairy farmers make to their local communities.  
“As part of the program last year, we visited each of the eight finalist communities and met hundreds of people who shared their inspiring stories of community support and of the contribution dairy farmers make to the social fabric of their towns,” Suzi said.   

“The LEGENDAIRY Capital program will launch again in February 2017 and I encourage people to start thinking about what makes their community LEGENDAIRY, and what initiative they can nominate that will benefit the entire community.”  

You can watch the Legendairy Capital Documentary here. 

Launched in 2015, the LEGENDAIRY Capital Program recognises and celebrates regional communities throughout Australia’s eight dairy regions: Murray Dairy, Gippsland, Western Victoria, New South Wales, Subtropical, South Australia, Tasmania and Western Australia.

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