HAVE A QUESTION?

Below is a list of frequently asked questions about the Capital program. Don’t see an answer to your query? You can contact the Capital team here. 

Check out the Capital Terms and Conditions

What is Australia’s LEGENDAIRY Capital program about?

The search for Australia’s LEGENDAIRY Capital 2017 is all about recognising, promoting and supporting passionate communities where dairy has contributed to their social wellbeing. 

The LEGENDAIRY Capital program seeks to publicly highlight positive stories of regional communities, showcase the contribution dairy makes and support community initiatives in regional towns.

Where are Australia's eight Dairy Regions?

Australia’s eight dairy regions located in Gippsland, south west Victoria, the Murray region, Tasmania, New South Wales, South Australia, Western Australia and the Subtropical region and are outlined in the map below.

Read more here. http://www.dairyaustralia.com.au/Industry-information/Dairy-regions.aspx

Regional Farming Map


If my town was named a LEGENDAIRY Capital in 2015, can it be nominated again in 2017?

Yes, only Stanhope, the overall 2015 Australia’s LEGENDAIRY Capital is ineligible to be nominated in the 2017 program.

How many times can I nominate?

Dairy Australia will accept one nomination per individual, and each individual may nominate one town only.

How many times can a town be nominated?

There is no limit to the number of nominations per town, however an individual can only nominate a town once. 

Each nomination is judged individually. If multiple people nominate the same town this will not better the chances of being named a finalist. However, a single nomination that is widely supported by the community is likely to carry more weight in the judging process.

What criteria applies to LEGENDAIRY Capital 2017 nominations?

1. Social capital: the nomination must describe how the town fosters positive community spirit and community connectedness; 

2. Innovation and resilience: the nomination must describe how the town demonstrates innovation, resilience and adaptability when overcoming challenges or embracing opportunities; and 

3. The Project Idea: the nomination must describe how the community would benefit from a nominated community-driven project and be eligible for a community grant from the Program.

How many community grants will be awarded?

One nominated community in each of the eight dairy regions will be named the region’s LEGENDAIRY Capital and awarded a regional grant. One of these Capital communities will then go on to be awarded the national title of Australia’s LEGENDAIRY Capital 2017 and receive an additional grant for its nominated project.

How do the LEGENDAIRY Capital grants work?

A community organisation named in each successful nomination in each of the eight dairy regions will receive a $2,500 grant to support a nominated worthy community initiative. The town ultimately named Australia's LEGENDAIRY Capital 2017 will receive an additional $7,500 for its nominated project, making its total grant money $10,000. Grants are funded by Dairy Australia, and administered by the Foundation for Rural and Regional Renewal (FRRR).

Who decides the successful nominations?

Regional selections will be judged by one representative from dairy organisations based in the respective states of: 

  • South Australia

  • Victoria

  • Queensland

  • Tasmania

  • Western Australia

  • New South Wales

The national LEGENDAIRY Capital selection committee will consist of one representative from:

  • Dairy Australia

  • The Foundation for Rural and Regional Renewal

  • Australian Dairy Farmers



When do nominations for the program open and close?

Nominations open on Monday 20 February and now close 5pm, Friday 28 April 2017. Nominations submitted after this time will not be eligible for entry.

How will I know if my nomination is successful?

Dairy Australia will notify nominators of successful nominations via the contact details supplied on the nomination form.

Will details of my nomination form be made public?

Yes. A list of nominations will be published on the LEGENDAIRY Capital website and may also be published in print, electronic and via social media. Dairy Australia will be celebrating all eight regional Capitals and the LEGENDAIRY Capital itself, so participation in media and other forms of publicity is expected.

How do I submit my nomination?

To enter the Program online, visit www.legendairy.com.au/capital and submit an entry through the online “nominate” option. All entrants must complete all required registration information (including, without limitation, your name, address and other contact information). All entries must be submitted within the Program Entry period to be eligible.

Please also include an image of the town sign in your nomination.

To enter the Program by mail, please visit www.legendairy.com.au/capital to print out the application form. Once completed, mail to LEGENDAIRY Capital at PO Box 181, South Yarra, VIC 3141, within the Program Entry period.

Who runs the LEGENDAIRY Capital program?

Dairy Australia’s Farm Communications team run the LEGENDAIRY Capital program. The Community Grants are funded by Dairy Australia and are delivered in association with the Foundation for Rural and Regional Renewal (FRRR).

If my town is a LEGENDAIRY Capital finalist what will happen?

Dairy Australia will work with the towns selected as regional Capitals to celebrate their success. Media outreach will take place and it is likely nominators and community members may be asked to participate in media activity and therefore required to complete model release forms to enable their stories and images to be used in all media promotions, including social media.

Dairy Australia’s Farm Communication team will visit each Capital regional town and produce a short film capturing everything that makes each finalist community LEGENDAIRY. This includes interviews with dairy farmers and visits to their farms, visits to local schools and interviews with community groups.

Each of these short films will be uploaded to the LEGENDAIRY YouTube channel and featured on the LEGENDAIRY Capital website. View the 2015 videos here.

Once the grants have been administered, each regional Capital nominator will be required to provide quarterly reports to Dairy Australia. This will involve providing updates, including images, on the progress of the community initiative. 

Progress updates, images and creative material may be featured on the LEGENDAIRY Capital Facebook page, Instagram and the LEGENDAIRY Capital website.  


If my town is named the LEGENDAIRY Capital of Australia 2017, what will happen?

Dairy Australia will work with the national Australia’s LEGENDAIRY Capital 2017 community to host a celebratory community event in the town. 

Additional media outreach will take place, and it is likely finalist nominators and community members will be asked to participate in media activity. 


What can I do to make my nomination more likely to be successful?

While a nomination form is essential, nominations can be strengthened through the submission of additional material (images, videos, posters) that showcase the town’s community spirit and support for the LEGENDAIRY Capital program. 

Examples include;

  • Photos of the town and the community;

  • Images and vision of local dairy farmers and their farms;

  • Local school children supporting the LEGENDAIRY Capital nomination; and

  • A short video and/or images of local community members supporting the LEGENDAIRY Capital nomination.

What can I do to make my nomination more likely to be successful?

While a nomination form is essential, nominations can be strengthened through the submission of additional material (images, videos, posters) that showcase the town’s community spirit and support for the LEGENDAIRY Capital program. 

Examples include;

  • Photos of the town and the community;

  • Images and vision of local dairy farmers and their farms;

  • Local school children supporting the LEGENDAIRY Capital nomination; and

  • A short video and/or images of local community members supporting the LEGENDAIRY Capital nomination.

Who can nominate?

Anyone who is a resident in a town within Australia’s eight dairy regions can nominate their town. The nomination must put forward a local community organisation to receive and utilise the Community Grant.


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