Dairy Australia will work with the towns selected as regional Capitals to celebrate their success. Media outreach will take place and it is likely nominators and community members may be asked to participate in media activity and therefore required to complete model release forms to enable their stories and images to be used in all media promotions, including social media.
Dairy Australia’s Farm Communication team will visit each Capital regional town and produce a short film capturing everything that makes each finalist community LEGENDAIRY. This includes interviews with dairy farmers and visits to their farms, visits to local schools and interviews with community groups.
Each of these short films will be uploaded to the LEGENDAIRY YouTube channel and featured on the LEGENDAIRY Capital website. View the 2015 videos here.
Once the grants have been administered, each regional Capital nominator will be required to provide quarterly reports to Dairy Australia. This will involve providing updates, including images, on the progress of the community initiative.
Progress updates, images and creative material may be featured on the LEGENDAIRY Capital Facebook page, Instagram and the LEGENDAIRY Capital website.